Our finest pebbles, exported to the world

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Turning tariffs into opportunity

When we heard Trump had put a 10% tariff on exports from our island, we were in quite a flap. Sure, no humans live here — but maybe it was time to contribute to the global economy. So, we put our beaks together and devised a plan to launch our first ever export: pebbles.

Why pebbles?

Normally we use them for nests, flirting, or keeping our chicks entertained. 
But now? We’re selling them to build our nest-worth — even if it’s a bit taxed!

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All proceeds will go to the unaffiliated WWF-Australia to support efforts to protect the penguins of Heard Island.

Help us reach our goal

$0 $20000

Thank you for your support! We've raised $16240 and climbing!

Last updated 15 May 10am (AEST)

Human chatter

FAQ

Are the pebbles actually sent from Heard Island?

To avoid disturbing penguins and their habitat, pebbles are procured from Mainland Australia – which shares the Indian Ocean with Heard Island! For more info about the island, visit Antarctica.gov.au

Do penguins find, pack and ship the pebbles?

Are you questioning our rock-solid operations?

What is Heard Island Enterprises?

A business set up by the penguins of Heard Island.

Where does the money go?

All proceeds from both physical and digital pebbles will go to WWF-Australia.
Heard Island Enterprises is not affiliated with this charity, but this is our chosen place to send all donations to. 

Who is really behind this idea?

What do you mean? Penguins. With a little human-helping hand from Kindred Studio.
We struggle with keyboards. Flippers, am I right? 

Decorate and share

You can now decorate your own digital pebble and show it off to the world. Stickers? Check. Googly eyes? Obviously.

Share your masterpiece on Insta or TikTok and tag @heardislandpebbles—we’ll reshare it! The more people who see it, the more pebbles we sell. The more pebbles we sell, the more we raise for our wild little island.

Decorate

Meet the team

  • George

    CHIEF PEBBLE COLLECTOR

    Regal and resourceful, King Penguin collects with confidence. Once hunted for oil, now bouncing back. He knows even the smallest ideas like pebbles can create ripples of change.

  • Gloria

    QUALITY CONTROL

    Gentoo is fast, curious, and fiercely loyal—built for icy waters and close-knit colonies. But climate change and food loss threaten her world. Her future depends on places like HI.

  • Mac

    PENGUIN RESOURCES

    With her bold yellow crest, Macaroni Penguin turns heads and dives deep. Making up 21% of the HIMI population, she’s resilient and resourceful.

follow us on TikTok

@heardislandpebbles

From the remote shores of Heard Island, we’re making waves with flipper-picked, beautifully irregular pebbles.